Read more
The aim of this book is to contribute to a better understanding of those intermediate countries with specific reference to two relevant international areas; those countries of southern Europe whose dynamic is very much influenced by the phases of European construction, and in countries of Latin America where the opening up process has changed the traditional role played by multinational corporations.
List of contents
Introduction; 1: New Perspectives on International Competitiveness; 1: Multinational Corporations and Innovatory Activities: Towards a New, Evolutionary Approach; 2: The Localised Creation of Global Technological Advantage; 3: World Oligopoly, Rivalry between "Global" Firms and Global Corporate Competitiveness; 4: Market Failure and Technological Policy *; 5: International Process and Forms of Market Penetration: a Dynamic Proposal; 2: Experiences From Europe and Latin America; 6: Technological Innovation and International Competitiveness in Italy; 7: Innovation in Portuguese Manufacturing Industry; 8: Factors in the Siting and Commercial Behaviour of Multinational Companies in Spain; 9: Technological Strategies of MNCs in Intermediate Countries: The Case of Spain; 10: The TNCs' Changing Investment Strategies in the Latin American Manufacturing Sector
About the author
Jos Molero
Summary
The aim of this book is to contribute to a better understanding of those intermediate countries with specific reference to two relevant international areas; those countries of southern Europe whose dynamic is very much influenced by the phases of European construction, and in countries of Latin America where the opening up process has changed the traditional role played by multinational corporations.
