Growth Iq - Master the 10 Paths to Grow Your Business

‘Too many companies foster cultures of burnout in the pursuit of short-term growth as an end in itself. Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it by building a purpose-led culture and leveraging, instead of sacrificing, the dedication of your people.’ Ariana Huffington

Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ.
Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, one of the world's leading tech companies, sets out a new, proven framework for business leaders looking to pursue growth.

In Growth IQ, Tiffani show you the ten simple paths to growing your business - how they work together, how they apply to business today, and how you can master them.

Drawing on her first-hand experience of helping companies solve their most vexing problems, Tiffani distills the key lessons from thirty fascinating in-depth business stories of how to keep growing in the face of stiff competition and a fast-changing business environment.

Here you will master your path to growth by learning how:
· Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies before expanding into the mainstream.
· Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies.
· Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path.

Whether your company is on a growth spurt, in a worrying stall or showing signs of decline, Growth IQ is your map to charting the course of your company’s future.

List of contents

• Unit - Path 1: Customer Experience
• • Chapter - 1.1: Sephora: A Beautiful Experience
  • Chapter - 1.2: Shake Shack: Radical Hospitality
  • Chapter - 1.3: Starbucks: Losing the Soul of the Past
• Unit - Path 2: Customer Base Penetration
• • Chapter - 2.1: Red Bull: A Thai Pharmacist and an Austrian Entrepreneur Walk into a Bar
  • Chapter - 2.2: McDonald’s: Ready, Set, Breakfast
  • Chapter - 2.3: Sears: Uprooting Retail
• Unit - Path 3: Market Acceleration
• • Chapter - 3.1: Under Armour: Sweaty T-Shirts
  • Chapter - 3.2: The Honest Company: Better Living Through Chemistry
  • Chapter - 3.3: Mattel: Toys Will Be Toys
• Unit - Path 4: Product Expansion
• • Chapter - 4.1: Kylie Cosmetics: Keeping Up with Kylie Jenner (#KUWKJ)
  • Chapter - 4.2: John Deere: And the “Beet” Goes On
  • Chapter - 4.3: Blockbuster: “Be Kind, Please Don’t Unwind Our Business”
• Unit - Path 5: Customer and Product Diversification
• • Chapter - 5.1: Marvel: Superhero Saves the Day
  • Chapter - 5.2: PayPal: Banking on the Future
  • Chapter - 5.3: LEGO: Coming Apart, Brick by Brick
• Unit - Path 6: Optimize Sales
• • Chapter - 6.1: Salesforce: Four Men and Two Dogs
  • Chapter - 6.2: Walmart: The Ultimate Retail Matchup
• Chapter - 6.3: Wells Fargo: A Rhyme Is Not a Reason
• Unit - Path 7: Churn
• • Chapter - 7.1: Spotify: Winning Playlist
  • Chapter - 7.2: Netflix: Twenty Years Old (and Counting)
  • Chapter - 7.3: Blue Apron: Too Much on the Plate
• Unit - Path 8: Partnerships
• • Chapter - 8.1: GoPro: Adrenaline Junkies
  • Chapter - 8.2: Airlines: The Friendly Skies
  • Chapter - 8.3: Apple: Killing Me Swiftly
• Unit - Path 9: Co-opetition
• • Chapter - 9.1: Fiat Chrysler, BMW, and Intel: Joining Forces
  • Chapter - 9.2: Wintel: Attack of the Clones
• Chapter - 9.3: Cisco-VMware-EMC: Better Together?
• Unit - Path 10: Unconventional Strategies
• • Chapter - 10.1: TOMS Shoes: Heart and Sole
  • Chapter - 10.2: Lemonade Insurance: When Life Gives You Lemons
  • Chapter - 10.3: Grameen Bank in Bangladesh: On Purpose
• Chapter - 11: Knowing When to Jump
• Chapter - 12: Amazon Case Study: Staying in Day One

About the author

Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to Fortune 500 companies. She spent ten years at Gartner, the world’s leading IT research and advisory firm. Bova’s cutting-edge insights have helped Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, VMWare, AT&T, Salesforce, Dell, Amazon-AWS and other prominent technology companies expand their market share and grow their revenues. Growth IQ is her first book.

Summary

'A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.' - Seth Godin, author of Linchpin
The Wall Street Journal Top Ten Bestseller: The 10 strategies to sustainable growth, based on a purpose-led culture for organizations large and small.
Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.
In Growth IQ, Bova determines that there are ten simple – but easily misunderstood – growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future.
Bova breaks down the strategies deployed by a wide range of companies to show you how:
* GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience.
* Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books.
* Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.
Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.

Foreword

A worthy successor to Michael Porter: The 10 strategies to sustainable growth based on a purpose-led culture for organizations large and small.

Additional text

Growth is top of mind for every company, but the path to achieving sustained growth can be elusive. In Growth IQ, Tiffani applies her deep expertise from working with the world's top brands to light a path to growth in this era of rapid digital transformation.

Product details

• Authors: Tiffani Bova
• Publisher: Macmillan
• Languages: English
• Age Recommendation: from age 18
• Product format: Paperback / Softback
• Release: 28.02.2019, delayed
• EAN: 9781529011852
• ISBN: 978-1-5290-1185-2
• No. of pages: 352
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Development / Business Development, Business innovation, Business competition