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This third edition explores the scientific methods that are used to better understand attitudes and how they change, updated to reflect the flurry of research activity in this dynamic subject over the past few years. Providing the fundamental concepts for understanding attitudes, with a balanced consideration of all approaches, the book pulls together many diverse threads from research across the world.
Key features:
- Research highlights illustrate interesting and important case studies and their findings
- Recap 'What we have learned' and 'What do you think?' questions at the end of chapters get students thinking
- Key terms and a glossary help students get up to speed with terminology
- Even more international in scope with research drawn from many countries and a stronger European perspective
- New research in areas such as hypocrisy, persuasion, matching and evaluative conditioning has been considered and included, showing the flourishing nature of this subject area
- Online resources including multiple choice questions, journal articles and flashcards for students, and PowerPoint slides and essay questions for lecturers to use for teaching ideas, available at study.sagepub.com/psychofattitudes3e
List of contents
PART I: Why Do Attitudes Matter?
Chapter 1: What are Attitudes and How are They Measured?
Chapter 2: The Three Witches of Attitude
PART II: What Do Attitudes Do?
Chapter 3: The Influence of Attitudes on Information Processing and Behavior
Chapter 4: How Do Attitudes Influence Behavior?
PART III: What Shapes Attitudes?
Chapter 5: Cognitive Influences on Attitudes
Chapter 6: Affective Influences on Attitudes
Chapter 7: Behavioral Influences on Attitudes
Chapter 8: Basic Principles in How Attitudes are Shaped
PART IV: What More is There to Learn?
Chapter 9: The Internal World
Chapter 10: The External World
Chapter 11: An Eye to the Future
About the author
Gregory R. Maio is Head of Department of Psychology at the University of Bath, UK. He is interested in social values (e.g., equality, freedom, helpfulness), attitudes, and emotional processes. Gregory′s principal interests at the moment are projects examining psychological connections between values and behaviour (including the adoption of a healthy lifestyle) and adult mental representations of children.
Professor of Social Psychology at the University of Bath.
My research is in the broader domain of attitudes and attitude-behavior relations. I have a particular interst in habits (both behavioral and mental habits), values, the self, and self-regulation. I apply these interests in areas such as health, consumer and environmental behavior.
http://www.bath.ac.uk/profiles/faculty-of-humanities-social-sciences-director-of-doctoral-studies-bas-verplanken/
Geoffrey Haddock is Professor of Psychology at Cardiff University, UK. His primary area of research is the psychology of attitudes. Within this area, he has a number of research interests, including: (a) the role of affective and cognitive processes in attitudes, (b) the impact on mindfulness on attitudes and attitude change, (c) how individual differences influence attitude processes, (d) the implicit and explicit measurement of attitudes and attitudinal components, and (e) how reading persuasive material in different media formats influences attitudes and attitude change. Other research helps to understand how social values get translated into action. This research is being undertaken in collaboration with colleagues in the Values in Action (ViA) Centre, at Cardiff University.
http://psych.cf.ac.uk/contactsandpeople/haddockgg.php
Summary
A comprehensive look at attitudes, beliefs and behavioural change, looking at not only biological underpinnings of attitudes but also how this fits in real world situations. This textbook gives an overview of theoretical and research perspectives in the field of attitudes and persuasion in a simple, user friendly way.
Report
This book strikes an excellent balance between general aspects and attention to details of attitudes and attitude change. Without being repetitive, the authors draw helpful connections between different parts of the book. The chapter structure makes the book easy to use as well as interesting for both students and teachers.
Hanna Kusterer 20181015
