Brains Versus Capital - Entrepreneurship For Everyone: Lean, Smart, Simple

Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.

Product details

• Authors: Gunter Faltin, Günter Faltin, Gunther Faltin
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Released: 31.10.2018
• EAN: 9789813235830
• ISBN: 978-981-3235-83-0
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Business administration; BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, Entrepreneurship / Start-ups