Public Relations and the Power of Creativity

This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

About the author

Sarah Bowman is a Senior Lecturer at Northumbria University, UK. Her research interest include public affairs, ethical practice, competencies, and visual, spatial and affective practice.Adrian Crookes is the Programme Director for the Communications and Media courses at London College of Communication, University of Arts London, UK, which includes advertising, media communications, media cultures, and public relations at undergraduate and postgraduate levels. Øyvind Ihlen is a Professor in the Department of Media and Communication (IMK) at the University of Oslo, Norway. His research focuses in particular on the strategic communication of political issues. Stefania Romenti is Associate Professor and Chair in Strategic Communication at Università IULM, Milan, Italy and Adjunct Professor of Communication Measurement at IE Business School, Madrid, Spain. Her research interests include communication measurement, reputation management and stakeholder engagement.

Summary

This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

Product details

• Assisted by: Sarah Bowman (Editor), Sarah (Northumbria University Bowman (Editor), Adrian Crookes (Editor), Adrian (University of Arts London Crookes (Editor), Øyvind (Oslo University Ihlen (Editor), Oyvind Ihlen (Editor), Oyvind (Oslo University Ihlen (Editor), Øyvind (Oslo University Ihlen (Editor), Yvind Ihlen (Editor), Stefania Romenti (Editor), Stefania (IULM University Romenti (Editor)
• Publisher: Emerald Publishing Limited
• Languages: English
• Product format: Hardback
• Released: 31.10.2018
• EAN: 9781787692923
• ISBN: 978-1-78769-292-3
• No. of pages: 256
• Dimensions: 157 mm x 235 mm x 18 mm
• Weight: 526 g
• Series: Advances in Public Relations a; Advances in Public Relations and Communication Management; Advances in Public Relations and Communication Management
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Strategisches Management