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This textbook focuses on strategic management in emerging market contexts. It delineates the border between business level strategy and corporate strategy to better align business level and corporate level strategy.
About the author
Krassimir Todorov is a senior lecturer in Strategic Management at the University of Finance, Business and Entrepreneurship, Sofia, Bulgaria. He also works as a Country Manager in Bulgaria for the international company FCC Environment. Previously, he has occupied various senior executive positions at Inchcape Plc, London (FTSE 250), Toyota Balkans, and TM Auto. He holds a Professional MBA degree in the field of Strategic Management from the Executive Academy of Vienna University of Economics and Business, Austria (2014-2016), as well as a PhD degree in Management Accounting from the University of National and World Economy, Sofia, Bulgaria.
Yusaf H. Akbar is an Associate Professor of Management at Central European University. has also published widely in the field of global strategy, and is Founding Editor of the International Journal of Emerging Markets. Previously, he has completed Visiting Researcher positions at University of Trieste and the Wirtschaftsuniversiteit in Vienna, and was a Senior Fellow at the Institute for Advanced Study at CEU. His consulting and professional references include Citibank, Deutsche Telekom, Siemens and Toyota.
Summary
This textbook focuses on strategic management in emerging market contexts. It delineates the border between business level strategy and corporate strategy to better align business level and corporate level strategy.
