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'The famous French architect Le Corbusier once said, "I prefer drawing to talking. Drawing is faster and leaves less room for lies." Le Corbusier would have loved Cara's wonderful book. It is fast to digest, beautiful on the eyes, and full of deep truth. Whether you're a businessperson looking to clarify your vision, or a creative person looking to make sense of business, this book is a gem.' - Dan Roam - author of The Back of the Napkin and Draw to Win
'There's hardly a soul who wouldn't benefit from the ideas in Cara's book.' - Tea Uglow - Creative Director, Google's Creative Lab, Sydney
'Often, business people don't think of themselves as creative; however, Cara's book shows the 'non-artist' how to use visual communication tools to create and capture innovative solutions that will engage your audience and transform your business.' - Melanie Eusebe - Consultant, Professor, Founder of Black British Business Awards
Draw a Better Business is an illustrated practical guide for freelancers and business people who want to tap into their innate creativity, learn to use visual skills and techniques and gain the business benefits. This book will help you plan, pitch, deliver and engage with real impact.
Filled with practical exercises, examples and insights across four key areas of your business - planning and problem solving, communicating, delivering workshops and meetings, and creating engaging content - this book will equip you with practical tools to help you strengthen your business, and stand out in a crowd. It gives you all the knowledge and the know how you need (even if you think you can't draw) to start getting the benefits of working visually.
After 10 years of running her own business Graphic Change, working visually with companies such as TimeWarner, Google and the NHS, Cara Holland has a lot to say about the benefits of working visually. In this book she shares tips, tools and insights that will bring the power of working visually to your business.
About the author
Cara Holland is one of the leading graphic recorders / graphic facilitators in the UK today running a small studio that works with some of the biggest brands in the world. Her passion for effective, creative and visual communication was honed in the workplace, where for many years she managed diverse teams, set up projects and delivered results by working visually. So she knows the tangible benefits this way of working brings, even in challenging environments.
