Neuroscience of Rhetoric in Management - Compassionate Executive Communication

List of contents

Chapter 1 Introduction: The Role of Communication in Managing People
Chapter 2 The Neuroscience of Emotional Intelligence
Chapter 3 Leadership Messages
Chapter 4 Higher Education Case Study
Chapter 5 Splitting Support
Chapter 6 Tech Company Case
Chapter 7 News Media Case
Chapter 8 Advertising Agency Case
Chapter 9 Mary Beckerle Case: A Happy Case, Depending on Perspective
Conclusion

About the author

Dirk Remley is a Professor at Kent State University, USA.

Summary

Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group.
This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.

Product details

• Authors: Dirk Remley, Dirk (Kent State University Remley, Remley Dirk
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 30.09.2018
• EAN: 9781138364813
• ISBN: 978-1-138-36481-3
• No. of pages: 96
• Series: Routledge Focus on Business and Management; Routledge Focus on Business and Management
• Subjects: Social sciences, law, business > Media, communication > Communication science; Business & Economics / General, BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Management, Organizational theory & behaviour, Social, group or collective psychology, Communication Studies, Management: leadership & motivation, Neurosciences, Management: leadership and motivation, Sociology: work & labour, Organizational theory and behaviour, Sociology: work and labour