Engaging your Community through Active Strategic Marketing - A practical guide for librarians and information professionals

List of contents

Engaging your Community through Active Strategic Marketing

About the author

Terry Kendrick has over 30 years' experience of delivering information and marketing training courses. Originally qualified as a librarian, Terry runs his own information and marketing training and consultancy company - Information Now Ltd - which was established in 1989. He specialises in strategic marketing planning facilitation and training, strategic risk management, management consultancy skills, internet search techniques and competitive intelligence. In addition to information activities Terry has in the past been Director of the MBA Programme at the University of East Anglia and Director of Executive Education at Leeds University Business School. In his freelance information and marketing activities Terry has worked on projects in over 20 countries. Terry is a CILIP Onsite trainer, presenting a number of tailored programmes for organisations. He has also written articles on marketing planning and is the author of the Facet Publishing book Developing Strategic Marketing Plans That Really Work: A toolkit for public libraries (2006).

Summary

This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success.

Product details

• Authors: Mr Terry Kendrick, Terry Kendrick
• Publisher: Taylor and Francis
• Languages: English
• Product format: Hardback
• Released: 27.05.2021
• EAN: 9781783303847
• ISBN: 978-1-78330-384-7
• No. of pages: 224
• Subjects: Social sciences, law, business > Media, communication > Book trade, library system; LANGUAGE ARTS & DISCIPLINES / General, BUSINESS & ECONOMICS / Marketing / General, Sales & marketing, Library and information services, Sales and marketing, Library, archive and information management, Library, Archive & Information Management, Community & outreach services