Fox Populism - Branding Conservatism As Working Class

Shows how Fox News' appeal is based on its populist presentational style, not its conservative ideological bias.

List of contents

Introduction: Fox populism in the Great Recession; 1. Channeling America's tabloid soul: how Rupert Murdoch, Roger Ailes and Bill O'Reilly remade television news; 2. Populism on cable news: a theoretical framework; 3. 'I'm a blue-collar guy': how Fox News hosts imagine themselves and their audience as working class; 4. 'The makers and the takers': how Fox News forges a working class/business class political alliance; 5. The populist-intellectual tactic: how Fox News incorporates expert knowledge within its populist framework; Conclusion. Trumpian populism: Fox News' respectable future clashes with its tabloid past; Postscript. Fox News and the alt-right: populism and nationalism; Endnotes; Bibliography; Index.

About the author

Reece Peck is Assistant Professor of Media Culture at College of Staten Island, City University of New York (CUNY). He provides commentary on media and politics to news organizations, including New York magazine and the AFP.

Summary

This book traces the historical development of Fox's counter-elite news brand and reveals how an iconoclastic news style was crafted by fusing two class-based traditions of American public culture: populist politics and tabloid journalism. Through this style Fox successfully reframes narrow, conservative political demands as popular and universal.

Product details

• Authors: Reece Peck, Reece (College of Staten Island) Peck
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Hardback
• Released: 31.01.2019
• EAN: 9781108496766
• ISBN: 978-1-108-49676-6
• No. of pages: 308
• Series: Communication, Society and Politics; Communication, Society and Pol; Communication, Society and Pol; Communication, Society and Politics
• Subjects: Social sciences, law, business > Political science > Political science and political education; USA, Media Studies, Sociology, POLITICAL SCIENCE / American Government / General, Press & journalism, United States of America, USA, News media and journalism, Media studies: Journalism, Conservatism & right-of-centre democratic ideologies, Right-of-centre democratic ideologies