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Zusatztext A fantastic resource and collection of texts which take a cultural and critical approach to understanding the 'business' of fashion. Informationen zum Autor Joseph H. Hancock II is a professor at Drexel University, USA, in the department of design. He has worked in management, branding, merchandising, and leadership for landmark companies, including The Gap, The Limited Corporation, and Target Corporation. He is the principal editor for the journal Fashion, Style & Popular Culture . Anne Peirson-Smith is Assistant Professor at City University of Hong Kong. She teaches and researches fashion communication, public relations, popular culture and the creative industries and has published widely on these topics. In addition to a global professional background in public relations and branding she is the co-author of Public Relations in Asia Pacific (John Wiley, 2009), Global Fashion Brands (Intellect, 2014) and Communicating Transcultural Fashion (Intellect, 2018). In addition, she is associate editor for the Journal of Fashion, Style and Popular Culture (Intellect). Vorwort With classic and contemporary writings covering every aspect of the global fashion business from sourcing and production to branding and consumption, The Fashion Business Reader is the first interdisciplinary anthology on the topic. Zusammenfassung The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities. As well as extracts from ground-breaking journal articles, book chapters, and other key writings, the reader includes several newly commissioned articles on contemporary themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and each individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals. Inhaltsverzeichnis List of Illustrations and List of Contributors Acknowledgements Introduction and How to Use This Book Part I: History of Fashion and Product Development Introduction: Jose Blanco, Dominican University 1. Pamela Barker and C Phyllis Tortora, Influence of North American Indian and First Nations Dress on Mainstream Fashion, Berg Fashion Library 2. Norma Rantisi, How New York Stole Modern Fashion, Berg Fashion Library 3. Joseph H. Hancock, II. (2011) A Deconstructionist Perspective on Menswear: A Conversation with Siki Im, Fashion Practice, Volume 3, Issue 1, May, Taylor & Francis 4. Lewis Van Dyk and Keith Fraley (2015), Patrick Kelly: Fashions’ Great Black Hope, Fashion, Style and Popular Culture, Intellect, Volume 2, Issue 3 , pp 333-350 5. Bonnie English (2007) Japanese Conceptual Fashion. In A Cultural History of Fashion in the 20th Century: From Catwalk to the Sidewalk , 117-35, Berg. 6. Barbara Vinken (2005), Martin Margiela: Signs of the Time, in Fashion Zeitgeist: Trends and Cycles in the Fashion System , Oxford: Berg, 127-57. Guide to Further Reading Part II: Sourcing & Manufacturing Introduction: Alphonso McClendon, Drexel University 1. Brian Goldbold,(2000) The Chain Store Challenge. In The Fashion Business: Theory, Practice, Image . Oxford: Berg, 103-117. 2. Luigi Maramotti, (2000), Connecting Creativity. In Fashion Business: Theory, Practice, Image...
