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Studio Shape Up raises the bar for studio owners and simply leaps over the "skills approach" other books preach, telling readers exactly the right moves to make at the right time to achieve the greatest possible results.
About the author
Chelsea Streifeneder is a recognized Pilates Method Alliance® Certified Pilates Teacher, speaker, pilatespreneur and the proud owner of Body Be Well Pilates in Red Hook and Catskill NY. Chelsea began her career as a Pilates teacher in Los Angeles after graduating from Bard College with a B.A. in Writing and Dance. With over a decade of experience in her field, Streifeneder has appeared on
Coffee with America and
Pilates Unfiltered as one of Forty Under 40 Mover & Shaker Honorees and has been featured in
Prevention, Hudson Valley Magazine, and on the cover of
Pilates Style Magazine. She contributes to
Prevention Magazine and Prevention.com, has a series of online Pilates classes on www.booyafitness.com, and is a brand ambassador for multiple companies. Chelsea resides in Red Hook, NY and manifests a love for Pilates and fitness and health, loving nothing more than helping others make their bodies and businesses become healthy and strong.
Summary
Studio Shape Up raises the bar for studio owners and simply leaps over the “skills approach” other books preach, telling readers exactly the right moves to make at the right time to achieve the greatest possible results.
Foreword
Chelsea’s current marketing plan begins with posting and launching the pages on her new website, all social media platforms, and making pre-order postcards for two conferences she will be presenting at in October for audience giftbags. On October 13th and 14th she will be presenting her workshop based off her book, Studio Shape Up. Around the holidays she will be submitting for gift guides. She would like to send out advanced reading copies to get testimonials and blurbs for actual real copies. Also, in October she will use the advanced reading copy in a photo shoot with Pilates Style for a spread that will feature her, the book, and an article about the business side of running a studio. Chelsea has also done a photo shoot and is getting finalized pictures to use for press and to promote herself and the book. She would also like to be on Coffee with America to promote her book.
Chelsea is an experienced public speaker which will help with future promotions. Also, her Facebook following of 4,171, Instagram following of 5, 223, and growing email list of 3,500 will help with future promotions.
