Post-Fordist Cinema - Hollywood Auteurs and the Corporate Counterculture

Jeff Menne rewrites the history of the New Hollywood boom of the late 1960s and 1970s, arguing that auteur theory served to reconcile directors to Hollywood's corporate project. Post-Fordist Cinema sheds new light on the cultural myth of the great director and the birth of the "creative economy."

List of contents

Acknowledgments
Introduction: The Business of Auteur Theory
1: Post (Henry and John) Fordism: Kirk Douglas and Guerilla Economy
2. The Cinema of Defection: The Corporate Counterculture and Robert Altman’s Lion’s Gate
3. Television Totalities: Zanuck-Brown and the Privately-Held Company
4. The Ethos of Incorporation: BBS and the Law of Unnatural Persons
Afterword: Auteurs, Amateurs, Animators
Notes
Index

About the author

Jeff Menne is associate professor and program director of screen studies at Oklahoma State University. He is the author of Francis Ford Coppola (2015).

Summary

Jeff Menne rewrites the history of the New Hollywood boom of the late 1960s and 1970s, arguing that auteur theory served to reconcile directors to Hollywood’s corporate project. Post-Fordist Cinema sheds new light on the cultural myth of the great director and the birth of the “creative economy.”

Additional text

Impeccably researched, Menne’s monograph brings fresh clarity to New Hollywood’s industrial machinations . . . [Post-Fordist Cinema] refreshes the domain of auteur theory in ways both insightful and original.

Product details

• Authors: Jeff Menne
• Publisher: Columbia University Press
• Languages: English
• Product format: Hardback
• Released: 31.03.2019
• EAN: 9780231183703
• ISBN: 978-0-231-18370-3
• No. of pages: 272
• Series: Film and Culture Series; Film Culture; Film and Culture Series; Film Culture
• Subjects: Humanities, art, music > Art > Photography, film, video, TV; Social sciences, law, business > Business > Individual industrial sectors, branches; HISTORY / United States / 20th Century, BUSINESS & ECONOMICS / Industries / Entertainment, c 1960 to c 1970, PERFORMING ARTS / Film / History & Criticism, c 1970 to c 1979, c 1960 to c 1969, c 1970 to c 1980, Individual Film Directors, Film-Makers, Film Theory & Criticism, Film history, theory or criticism, Film; Entertainment