HBR Guide to Better Business Writing (HBR Guide Series) - Engage Readers, Tighten and Brighten, Make Your Case

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals and other important documents fail to win people over.

About the author

Bryan A. Garner is a leading authority on writing, grammar, usage, and style. He is the author of many books on writing, including the best-selling reference work Garner’s Modern American Usage. He is also editor in chief of the world’s most frequently cited lawbook, Black's Law Dictionary.

Summary

DON'T LET YOUR WRITING HOLD YOU BACK.
When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.
The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you:

• Push past writer's block
• Grab--and keep--readers' attention
• Earn credibility with tough audiences
• Trim the fat from your writing
• Strike the right tone
• Brush up on grammar, punctuation, and usage

Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

Product details

• Authors: Bryan A. Garner, Garner Bryan A.
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Hardback
• Released: 15.01.2013
• EAN: 9781633693906
• ISBN: 978-1-63369-390-6
• Weight: 269 g
• Illustrations: Illustrations
• Series: HBR Guide Series; HBR Guide Series; HBR Guide
• Subjects: Fiction > Narrative literature; Guides > Law, job, finance > Training, job, career; Social sciences, law, business > Business > Advertising, marketing; Communication, BUSINESS & ECONOMICS / Business Communication / General, Writing & editing guides, Business communication and presentation