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Kick Ass Your WayAs the owner of one of the largest woman-owned advertising agencies in the U.S., Gay Gaddis knows a thing or two about empowerment. Gay's insights are rooted in the spirited strength of the real cowgirl heroines of the 1920s and '30s-gutsy risk -takers in everything they did. In Cowgirl Power, these cowgirls are celebrated as a metaphor for the power we all have to achieve far more than we think.
Whether your goal is to start a family, own a business, advance your career, organize community outreach, or run for office, it all comes down to power: knowing how to develop it and not being afraid to take it when it comes your way.
Gay's book and Cowgirl Power Toolkit will help you blaze a path to success, on your terms:
- Taking responsibility for yourself
- Building your own competence
- Finding your assertiveness
- Designing your own life
- Building a kick-ass culture
- Recognizing good ideas
- Becoming a fearless leader
Cowgirl Power is not about changing you. You are just fine. It's about understanding your strengths, building on them, and unlocking your power to kick ass-your way.
About the author
GAY GADDIS is CEO and Founder of T3-The Think Tank. Founded in 1989, T3 has more than 200 employees nationwide and creates strategically innovative digital and marketing programs for Fortune 200 clients. T3 is rated as a top innovation agency by a leading market research company. Gay is also the co-owner of the legendary Double Heart Ranch, a 1,000-acre working ranch in the historic Texas Hill Country. An active spokesperson, writer, and artist, Gay is a regular contributor to Forbes, part of Fortune's Most Powerful Women Insider Network and a frequent guest on Bloomberg Television. She has received numerous awards and honors including Fast Company's "Top 25 Women Business Builders", Inc. Magazine's "Top 10 Entrepreneurs of the Year," and C200's Luminary Award for Entrepreneurial Excellence.
Summary
Kick Ass Your Way
As the owner of one of the largest woman-owned advertising agencies in the U.S., Gay Gaddis knows a thing or two about empowerment. Gay's insights are rooted in the spirited strength of the real cowgirl heroines of the 1920s and '30s-gutsy risk -takers in everything they did. In Cowgirl Power, these cowgirls are celebrated as a metaphor for the power we all have to achieve far more than we think.
Whether your goal is to start a family, own a business, advance your career, organize community outreach, or run for office, it all comes down to power: knowing how to develop it and not being afraid to take it when it comes your way.
Gay's book and Cowgirl Power Toolkit will help you blaze a path to success, on your terms:
- Taking responsibility for yourself
- Building your own competence
- Finding your assertiveness
- Designing your own life
- Building a kick-ass culture
- Recognizing good ideas
- Becoming a fearless leader
Cowgirl Power is not about changing you. You are just fine. It's about understanding your strengths, building on them, and unlocking your power to kick ass-your way.
Foreword
In COWGIRL POWER, advertising CEO and cowgirl Gay Gaddis shares insights and examples for women to lead like fearless, risk-taking cowgirls: enhance and exude confidence, developing personal power on all fronts.
