Fr. 190.90

Advanced Focus Group Research

English · Paperback / Softback

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Description

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Informationen zum Autor A faculty member of Virginia Tech since 1981, Fern made significant contributions in research on focus group methods in marketing research, professional selling, and channels of distribution. His books and other academic publications number more than 30. He provided numerous services to the profession and the business community, serving as a reviewer for journals and participating in academic and business conferences.He has been recognized with the Pamplin College of Business Ph.D. Teaching Excellence Award.Fern received his bachelor’s degree, M.B.A., and Ph.D. from Ohio State University. Klappentext Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks. Zusammenfassung Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks. Inhaltsverzeichnis Introduction and Conceptual Framework Group Composition, Individual Charecteristics, and Cohesion The Research Setting The Focus Group Moderator Factors That Affect the Focus Group Discussion Process Methodological Issues in Focus Group Research Representativeness, Independence, Degrees of Freedom, and Theory Confirmation Exploratory Tasks Experiential Tasks Clinical Tasks Planning and Reporting Future Focus Group Research

Product details

Authors Edward E Fern, Edward E. Fern, Edward F Fern, Edward F. Fern
Assisted by Edward F Fern (Editor), Edward F. Fern (Editor)
Publisher Sage Publications Ltd
 
Languages English
Product format Paperback / Softback
Released 30.07.2001
 
EAN 9780761912491
ISBN 978-0-7619-1249-1
No. of pages 264
Subjects Humanities, art, music > Psychology
Non-fiction book > Dictionaries, reference works > Dictionaries, encyclopaedias
Non-fiction book > Dictionaries, reference works > Miscellaneous
Social sciences, law, business > Media, communication > Communication science

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