Start-up - A Practical Guide to Starting and Running a New Business

Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.

Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs atuniversities and business schools. 

List of contents

Introduction.- How Good Is Your Idea?.- How Can You Protect Your Ideas?.- What Is a Company?.- How Do You Market Your Product?.- How Do You Finance Your Business?.- How Do You Create a Financial Model?.- How Do You Write a Business Plan?.- Your Role and Your Team.- Closing Remarks.

About the author

Before setting up his own management consultancy business, Hi Consulting, in 2002, Tom Harris was a lecturer and led an academic research group in a top ranked university department, then spun-out a medical device company which went on to win awards for product innovation. Tom’s current business supports and monitors funded R&D collaborations and assists start-up and developing businesses develop, grow and export.

Summary

Product details

• Authors: Tom Harris
• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Released: 01.01.2018
• EAN: 9783319945460
• ISBN: 978-3-31-994546-0
• No. of pages: 146
• Dimensions: 161 mm x 244 mm x 15 mm
• Weight: 394 g
• Illustrations: VII, 146 p.
• Series: Management for Professionals; Management for Professionals
• Subjects: Social sciences, law, business > Business > Business administration; Management, B, Leadership, Business and Management, Business Strategy/Leadership, Innovation/Technology Management, business strategy, Research & development management, Management science, Industrial Management, Business Strategy and Leadership, Start-Ups/Venture Capital, New business enterprises, Innovation and Technology Management, Start-Ups and Venture Capital