Doing Business in the United States - A Guide for Small Business Entrepreneurs with a Global Mindset

This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium-sized enterprise (SME) market expansion. Chalked full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytics tools and methods for assessing marketing entry performance.

About the author

Anatoly Zhuplev, Loyola Marymount University.

Product details

• Authors: Andrew Rohm, Matthew Stefl, Matthew Stelf, Anatoly Zhuplev
• Publisher: Business Expert Press
• Languages: English
• Product format: Paperback / Softback
• Released: 08.05.2018
• EAN: 9781947098206
• ISBN: 978-1-947098-20-6
• No. of pages: 182
• Dimensions: 152 mm x 229 mm x 10 mm
• Weight: 273 g
• Subject: Social sciences, law, business > Business > International economy