Presidential Campaigns in Latin America - Electoral Strategies and Success Contagion

Taylor C. Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through success contagion.

List of contents

1. Success contagion and presidential campaigns in Latin America; 2. Convergence on a personalistic strategy in Chile; 3. Convergence on a technocratic strategy in Brazil; 4. Limited contagion and inward-oriented reactions in Peru; 5. Success contagion and presidential campaigns in comparative perspective; Appendix A. Methodology for the content analysis of television advertising; Appendix B. Coding instructions for reliability testing; Appendix C. Coding sheet for reliability testing.

About the author

Taylor C. Boas is Assistant Professor of Political Science at Boston University and has been a Visiting Fellow at the Kellogg Institute for International Studies, University of Notre Dame, Indiana. His research examines various aspects of electoral politics and political behavior in Latin America, including campaigns, religion, and the mass media.

Product details

• Authors: Taylor Boas, Taylor C. Boas, Taylor C. (Boston University) Boas, Boas Taylor C.
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 17.05.2018
• EAN: 9781107578890
• ISBN: 978-1-107-57889-0
• No. of pages: 274
• Subjects: Social sciences, law, business > Political science > Political science and political education; Latin America, Political Parties, POLITICAL SCIENCE / Political Process / Political Parties, POLITICAL SCIENCE / World / Caribbean & Latin American, Political campaigning & advertising, Latin America – Mexico, Central America, South America, Political campaigning and advertising, Elections & referenda, Political Manifestos, Political parties and party platforms, Elections and referenda / suffrage