City Branding

List of contents

List of Figures
List of Boxes
Chapter 1 Introducing Urban Branding: A Spectral Metaphor
Chapter 2 The Evolution of the Place Branding Debate
Chapter 3 Neoliberalism, Consumption and the Institutional Frameworks of City Branding
Chapter 4 City Branding as a Politics of Representation: A Play with the Visible, the Invisible
and the Ghostly In-Between
Chapter 5 The Global, the Creative and the Smart City
Chapter 6 Symbols, Spectres and the Emotional Geographies of City Branding
Chapter 7 Assessment and Evaluation of Urban Brands, or, Disciplining Urban Spectres
Chapter 8 Concluding Remarks: Insurgent Ghosts and the Politics of City Branding
Index

About the author

Alberto Vanolo, PhD in spatial planning, is associate professor of political and economic geography at the University of Turin, Italy. His main research interests include urban studies and cultural geography. He is associate editor of the journal Cities.

Summary

City Branding explores different sides of place branding policies. This book aims to investigate and to reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

Product details

• Authors: VANOLO, Alberto Vanolo, Vanolo Alberto
• Publisher: Routledge Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 31.05.2018
• EAN: 9781138595156
• ISBN: 978-1-138-59515-6
• Dimensions: 152 mm x 232 mm x 12 mm
• Series: Routledge Research in Planning and Urban Design
• Subjects: Humanities, art, music > Art; Social sciences, law, business > Business > Economics; ARCHITECTURE / Landscape, ARCHITECTURE / Urban & Land Use Planning, The environment, Urban & municipal planning, Sports & outdoor recreation, Sales & marketing, urban economics, Urban communities, Sales and marketing, Urban and municipal planning and policy, Tourism industry, Hospitality and service industries, City and town planning: architectural aspects, Regional / urban economics