Green Fashion Retail

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model. 

List of contents

Green Fashion Retail.- Key Aspects of Sustainability in the Fashion Retail.- Closed Loop Production- A Literature Review.- Impact on Sustainablity: Production vs. Consumption.- Sustainable Manufacturing for Fashion Retailers.- Impact of Sustainable Manufacturing Standards for Retail Brands.- The Prosumer Concept in Fashion Retail: Potentials and Limitations.- The Second Hand Market for Fashion Products.- Collaborative Consumption 2.0: An Alternative to Fast Fashion Consumption?.- Cross Industry Learnings: What Fashion Retail can learn from the Used Car Industry?.- The Value Chain of a Branded Second Hand Store--Possible Activities to Be Integrated by a Conventional Fashion Brand.- Case Study: Loop Extension at Filippa K..- The Role of Social Media for a Sustainable Consumption.- Potentials of a Fashion FTrace App.- Case Study: Total Transparency at Honestby.com.

Summary

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model. 

Product details

• Assisted by: Jochen Strahle (Editor), Joche Strähle (Editor), Jochen Strähle (Editor)
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 30.11.2018
• EAN: 9789811096181
• ISBN: 978-981-10-9618-1
• No. of pages: 291
• Dimensions: 157 mm x 235 mm x 17 mm
• Weight: 474 g
• Illustrations: XIII, 291 p. 57 illus.
• Series: Springer Series in Fashion Business; Springer Series in Fashion Bus; Springer Series in Fashion Business
• Subjects: Social sciences, law, business > Business > Management; Marketing, Management, B, Sustainability, Market research, Business and Management, Sustainable Development, Supply Chain Management, chemistry, Environmental Economics, Operations Management, Environmental Social Sciences, Market Research/Competitive Intelligence, Other manufacturing technologies, Management science, Sustainability Management, Industrial management—Environmental aspects, Purchasing & supply management, Business logistics, Textile Engineering, Textile industry