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This book deals with a lot of questions regarding Pay Per Click (PPC) concept being often adopted by companies in various sectors. It proceeds to explain the differences between terms such as marketing in browser results and in contextual placements, Pay Per Call and Pay Per Action and many more. Not just that, this section specifically aims at elaborating in detail the concepts like gross profit, break-even analysis, costs per sale ,costs per action in relation to PPC. It further provides information to the company desiring to adopt and implement PPC campaign about the significance of an appropriate website with 'landing pages' and 'site conversions'. The various associated 'keywords' have also been comprehensively documented. The aim of this segment is to enable firms to have a clear understanding of PPC concepts before jumping into the process half-prepared that may lead to more disappointments rather than success. So, it basically lays down the track for a well-planned and well-designed PPC campaign.
About the author
Ausbildung: Doktorat in Management/ Master in Handel/ Post Graduate Diploma in Business Administration/ Post Graduate Diploma in International Business; Zertifizierungen: Google-zertifizierter Digital Marketer/ zertifizierter Statistiker in SAS und R; Veröffentlichungen: Verschiedene internationale und nationale Veröffentlichungen mit Scopus- und ABDC-Index.
