Fr. 40.70

What Our Lettering Needs - The Contribution of Hermann Zapf to Calligraphy and Type Design at Hallmark Cards

English · Paperback / Softback

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Description

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This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards.

This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.

Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure,despite technology and mass production, that beauty is never lost.

RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.

About the author










Rick Cusick

Product details

Authors Rick Cusick, Rick Cusick
Publisher Rochester Institute of Technology, Rit Press
 
Languages English
Product format Paperback / Softback
Released 20.12.2011
 
EAN 9781933360553
ISBN 978-1-933360-55-3
No. of pages 136
Dimensions 178 mm x 254 mm x 13 mm
Weight 454 g
Subjects Fiction > Gift books, albums, perpetual calendars, postcard booklets
Humanities, art, music > Art > Interior design, design

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