Read more
Design has built global brands, disrupted industries, and transformed our lives with technology. It has also contributed to the complex challenges we face today. In
The Intergalactic Design Guide, business strategist and designer Cheryl Heller shows how social design offers a new approach to navigate uncertainty, increase creativity, strengthen relationships, and develop our capacity to collaborate.
The most innovative leaders in the world have instinctively practiced social design for decades. Heller has worked with many of these pioneers, observing patterns in their methods and translating them into an approach that can bring new creative energy to any organization.
The Intergalactic Design Guide explains 11 common principles, a step-by-step process, and the essential skills for successful social design. Nine in-depth examples--from the CEO of the largest carpet manufacturer in the world to an entrepreneur with a passion for reducing food waste--illustrate the social design process in action.
Whether you are launching a start-up or managing a global NGO,
The Intergalactic Design Guide provides both inspiration and practical steps for designing a more resilient and fulfilling future.
About the author
Cheryl Heller is the Founding Chair of the first MFA program in Design for Social Innovation at SVA and President of the design lab CommonWise. She was recently awarded a Rockefeller Bellagio Fellowship, and is a recipient of the prestigious AIGA Medal for her contribution to the field of design. Her clients have included Ford Motor Company, American Express, Pfizer, Mars Corporation, Discovery Networks International, Herman Miller, Gap, Bayer Corporation, Seventh Generation, L'Oreal, The World Wildlife Fund, Ford Foundation, and the Girl Scouts of America. Heller is the former Board Chair of PopTech, and a Senior Fellow at the Babson Social Innovation Lab. She created the Ideas that Matter program for Sappi in 1999, which has since given over $13 million to designers working for the public good.
