Involving the Audience - A Rhetoric Perspective on Using Social Media to Improve Websites

Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges.

List of contents

1. The Social Web Imperative


2. Rheorical Roots of Audience Involvement


3. Social Web Usability Research Method(s)


4. Failure and Fallout/Response and Recovery


5. Trouble with Search/Managing Change


6. Audience Involved/Audience Initiated


7. Methodological Appendix

About the author

Lee-Ann Kastman Breuch, Ph.D., is an Associate Professor in the Department of Writing Studies at the University of Minnesota, where she is department chair. Her research investigates rhetoric and digital writing in a variety of settings such as classrooms, professional organizations, and social media. She teaches courses in technical communication, digital writing, usability research, and writing pedagogy. Professor Breuch is a graduate faculty member in the Rhetoric and Scientific and Technical Communication Program and the Human Factors and Ergonomics program at University of Minnesota.

Summary

Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges.

Product details

• Authors: Lee-Ann Kastman Breuch, Lee Ann Kastman Breuch, Lee Ann (University of Minnesota) Kastman Breuch
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 30.09.2018
• EAN: 9780815384533
• ISBN: 978-0-8153-8453-3
• No. of pages: 200
• Series: ATTW Series in Technical and Professional Communication; ATTW Series in Technical and Professional Communication
• Subjects: Social sciences, law, business > Media, communication > Communication science; Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies