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Informationen zum Autor Sigrid Norris is Professor of Multimodal (Inter)action and Director of the AUT Multimodal Research Centre at Auckland University of Technology, New Zealand. She is editor of the international journal Multimodal Communication and author of Analyzing Multimodal Interaction (2004) and Identity in (Inter)action: Introducing Multimodal (Inter)action Analysis (2011). Klappentext A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysisSystematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data.This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data.* Contains new research data, exceptional illustrations and diagrams* Offers step-by-step processes of working through examples, transcriptions and online videos* Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis* Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notesWritten for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis. Zusammenfassung A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysisSystematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions! notes! discussion points and tasks. With illustrative research examples from YouTube! an Experimental and a Video Ethnographic Study! the text offers many examples of how to deal with small to large amounts of data! including information on how to transcribe video data multimodally! including online videos! and how to analyze the data.This textbook contains ample theory! directions for literature! and a teaching guide to help with a clear understanding of how to work with multimodal data.* Contains new research data! exceptional illustrations and diagrams* Offers step-by-step processes of working through examples! transcriptions and online videos* Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis* Designed to be easy-to-use with color-coded definitions! tasks! discussion points and notesWritten for advanced undergraduate! graduate and PhD level students! as well as participants in research workshops! Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis. Inhaltsverzeichnis List of Figures xvi List of Tables xix Acknowledgments xxi About the Companion Website xxiii Chapter 1 Introduction 1 1.0 Introduction to the Book 3 1.1 Brief Introduction to Multimodal Discourse Analysis 19 Chapter 2 Background 25 2.0 Philosophical and Theoretical Background 27 2.1 Development of Scollon's Philosophical Thought 50 Chapter 3 S...
