Spin - Politics and Marketing in a Divided Age

Marketing strategist and political analyst Clive Veroni's Spin: Politics and Marketing in a Divided Age now updated and with a new introduction reflecting on the current era of Brexit and Trump.

About the author

CLIVE VERONI is a leading marketing strategist and political commentator. He is a consultant on branding, marketing and advertising to a wide variety of blue-chip clients across North America. He is also a sought-after public speaker and a frequent political analyst on radio and television. His writing has also appeared in the Globe and Mail, the Hill Times, and the Literary Review of Canada. He lives in Toronto, Ontario.

Summary

Spin has been updated with a new introduction reflecting on the current era of Brexit and Trump.
Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the inner workings of campaign organizations to show how they build and motivate teams, and how they approach strategic and future planning. And those strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store.
Spin focuses on the well-known characters from the worlds of politics and marketing to reveal how all of us will be affected by the surprising new ways in which companies and politicians will try to persuade us to vote for their brands.

Foreword

REVIEW COPIES:

• Publishers Weekly


• Booklist


• Kirkus Reviews

Product details

• Authors: Clive Veroni
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Released: 31.07.2018
• EAN: 9781487005443
• ISBN: 978-1-4870-0544-3
• No. of pages: 256
• Dimensions: 139 mm x 215 mm x 20 mm
• Weight: 421 g
• Illustrations: Illustrationen, nicht spezifiziert
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Advertising, Media Studies, POLITICAL SCIENCE / Political Process / General, POLITICAL SCIENCE / Political Economy, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Government & Business, BUSINESS & ECONOMICS / Sales & Selling / General, POLITICAL SCIENCE / Political Process / Media & Internet, Political structure & processes, Political Economy, Political campaigning & advertising, Political campaigning and advertising, Elections & referenda, Sales and marketing, Political structure and processes, Elections and referenda / suffrage