Championing Science - Communicating Your Ideas to Decision Makers

Zusatztext "A fruitful read for scientists who frequently have to deal with stakeholders." Informationen zum Autor Roger D. Aines  is Chief Scientist of the Energy Program at Lawrence Livermore National Laboratory. Amy L. Aines  is Founder and CEO of Damianakes Communications. Throughout her career she has helped scientists and technologists communicate breakthrough ideas.   Klappentext “Thoughtfully composed! insightful! and supportive! this book appears at a time when it’s simply not enough to communicate science effectively—we have to champion science through purposive! focused communication. The Aineses have laid out a rigorous and engaging pathway for scientists who aspire to get facts across effectively and make their voices heard clearly amid a cacophony of information. Highly recommended reading for everyone who wants to make sure that their messages land soundly and powerfully with important audiences.”—Laura Lindenfeld! Professor and Director! Alan Alda Center for Communicating Science! Stony Brook University “A wonderfully informative playbook of examples and recommendations for scientists seeking to communicate the content of their research. From the opening warning! that ‘scientists are great communicators—with other scientists!’ to the detailed assessments of how visual and other aids help or hinder the communication process! the authors have built a vitally needed resource to improve the science-society conversation. This conversation is especially needed in a sad era of ‘alternative facts’—an era that the scientific process and the authors reject.”—Daniel Kammen! Professor and Chair! Energy and Resources Group! University of California! Berkeley “A must-read for those in the research community. Aines and Aines develop smart and clear approaches for scientists to communicate the importance of their work to those responsible for making policy and funding decisions. Their writing hits on what you think you already know and! most important! what you never before considered.”—Felice C. Frankel! MIT research scientist! science photographer! and author of Picturing Science and Engineering Zusammenfassung Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government! industry! and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication! influence! and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction! interviews! and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work! craft clear messages! simplify visuals! bridge paradigm gaps! and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan! Vannevar Bush! scientists at Caltech and MIT! and others. With Championing Science! scientists will learn how to use these vital skills to make an impact.   Inhaltsverzeichnis List of Illustrations Preface Acknowledgments PART ONE. FUNDAMENTAL CONCEPTS FOR CHAMPIONING SCIENCE 1 Becoming a Champion 2 Self-Aware and Self-Correcting: The Key to Effective Communication 3 Extracting the Essence 4 Who’s Listening? Know Your Audience 5 Why Scientists Communicate Poorly outside Their Field PART TWO. MECHANICS OF CHAMPIONING SCIENCE 6 The First Two Minutes: Show Your Passion 7 Crafting Key Messages and Narratives 8 The Power of Language 9 Designing Effective Visuals PART THREE. HONING YOUR COMMUNICATION! INFLUENCE! AND EMOTIONAL INTELLIGENCE SKILLS 10 Improving Your Speaking Skills 11 Infl...

Product details

• Authors: Amy L. Aines, Roger D. Aines, Roger D. Aines Aines
• Publisher: University Of California Press
• Languages: English
• Product format: Paperback / Softback
• Released: 31.01.2019
• EAN: 9780520298095
• ISBN: 978-0-520-29809-5
• No. of pages: 272
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Social sciences, law, business > Media, communication > General, dictionaries; LANGUAGE ARTS & DISCIPLINES / Communication Studies, Language learning: speaking skills, Speaking / pronunciation skills, Communication Studies, LANGUAGE ARTS & DISCIPLINES / Speech & Pronunciation