Offline - Free Your Mind From Smartphone and Social Media Stress

Informationen zum Autor Dr. Imran Rashid has a rare background as both an experienced IT-entrepreneur and a qualified family physician. In Rashid's final years of medical specialisation he began to question the way health care was being delivered and whether this could be improved with the integration of current technology trends. This interest lead him through several medtech startups and a general family practice, until he was headhunted to the position he holds today, as Head of Innovation in the largest chain of private hospitals in Denmark, Aleris-Hamlet Private Hospitals. Rashid has used his multidisciplinary knowledge to describe the interaction between the human brain and the smartphone and in doing so provided simple and qualified answers to some of the burning questions in modern society surrounding the impact of technology on our health. The author is also now an independent consultant under the business name Sunddigital.dk Soren Kenner is an expert in online marketing and a successful entrepreneur. In 1994, he founded Medialog, an integrated marketing agency which he later sold in what remains the largest agency deal in Denmark to this day. Soren then went on to head up McCann MRM EMEA, working with global clients such as Coca-Cola, L'oreal, Microsoft, Mastercard and Nestle. Soren has since founded and co-founded several companies, including online trading company Zecco.com (later TradeKing), online marketing agency Hello Group, Moodagent (audio-fingerprinting), Intivation (solar cells that power cell phones), Sparrow Quantum (single photon light-sources) and Concordium (foundational blockchain technology). Soren Kenner has also co-founded the "Liberal Alliance" political party in Denmark, and is an accomplished children's author. Klappentext Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products.In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse.A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.Learn how to recognize 'mind hacks' and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you. Zusammenfassung Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook! Apple! Google! and Instagram use to get you and your children hooked on their products.In Offline! they deliver an eye-opening research-based journey into the world of tech giants! smartphones! social engineering! and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse.A must-read if you or your kids use smartphones or tablets and spend time browsing social networks! playing online games or even just browsing sites with news and entertainment.Learn how to recognize 'mind hacks' and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you. Inhaltsverzeichnis Acknowledgments xi Introduction: Offline 1 Are You Being Digitally Manipulated? 5 Access to Your Attention Has Become a Commodity 8 Technology Is Good. But Use it Carefully! 10 HowThis Book Is Structured 15 Chapter One 17 A Tsunami of Technological Transformation 17 Imperceptible Change 19 Because Your Eyeballs Are Worth It 21 Social Media: The Global Village 23 Tackli...

List of contents

Acknowledgments xi
 
Introduction: Offline 1
 
Are You Being Digitally Manipulated? 5
 
Access to Your Attention Has Become a Commodity 8
 
Technology Is Good. But Use it Carefully! 10
 
HowThis Book Is Structured 15
 
Chapter One 17
 
A Tsunami of Technological Transformation 17
 
Imperceptible Change 19
 
Because Your Eyeballs Are Worth It 21
 
Social Media: The Global Village 23
 
Tackling the Onslaught of Information 26
 
Chapter Two 30
 
A Fire upon the Deep 30
 
Developing Bigger Brains Was an Evolutionary Gamble 31
 
The Three Layers of Your Brain 33
 
Prefiltering and Neuroplasticity: Your Adaptable Brain 45
 
Is Your Consciousness Time-Shifted? 47
 
To Be or Not to Be Conscious 49
 
Out of Control 51
 
Is Consciousness a Question of Being in the Spotlight? 53
 
Models Are Not Reality 54
 
The Hard Question of Consciousness 55
 
The Social Brain 56
 
Chapter Three 63
 
The Billion Dollar Question 63
 
Dopamine: Sex, Drugs, and Rock 'n' Roll? 65
 
Oxytocin: Humans Need Humans 67
 
Does Your Family Suffer from Technoference? 69
 
Being Able to Defer Gratification Is Crucial 72
 
What We Actually Do Know about Impulse Control--and About Losing It! 74
 
Do Smartphones Affect Human Self-Control? 76
 
Chapter Four 80
 
The Human Information Factory 82
 
The Limited Working Memory 82
 
The Sorting Task 83
 
Information Processing 84
 
Would You Dare to Be a Passenger in a Car Driven by a Distracted You? 86
 
Excuse Me, Do You Have a Minute? 87
 
Smartphones and Feelings 88
 
A Quick Pit-Stop before Heading into the Land of Dragons 89
 
Chapter Five 95
 
One Great Big Online Market 95
 
B.J. Fogg and the Stanford Persuasion Lab 96
 
Let's Take a Look at B.J. Fogg's Model as It Is Being Used Today... 98
 
Your Phone Is a Slot Machine! 101
 
What Do the Companies Targeting You See? 103
 
Your Personality Can Be Predicted with Great Accuracy 107
 
The Cambridge Analytica Scandal 109
 
How You Are Captured and Converted 111
 
Multivariate Testing--Helping Consumers Capture Themselves 113
 
The StrangeWorld of Tracking Pixels, Cookies and Remarketing 115
 
All aboard the Consumer Journey Train 118
 
The Horrible Dark Patterns 120
 
How Google Skews Your Search Results 121
 
Chapter Six 125
 
Stress, Low Self-Esteem, Anxiety and Sleep Disturbances 126
 
Smartphones and Social Media Can Lead to ADHD in Adolescents 128
 
Can Use of Social Media Be Addictive? 128
 
When Addictive Design and Basic Human Social Traits Clash 130
 
The Effects Are Not Just Physiological or Psychological 132
 
Echo Chambers and Confirmation Bias 133
 
When Confirmation Bias Leads to Cognitive Dissonance 138
 
The Sharp Decline in Empathy 141
 
The Changing World of Youngsters 144
 
Cyberbullying 146
 
In Conclusion: The Road Ahead Is All About the Choices You Make! 148
 
Chapter Seven 157
 
Making Changes Is Not Easy! 157
 
Change Means Doing Things Differently 159
 
Step 1: Life Stories 160
 
Step 2: Mapping out Your Habits and How You Spend Your Time 164
 
Step 3: Identify Triggers & Cues 164
 
Step 4: Plan Your Countermove and Start Acting 167
 
Troubleshoot Failure 169
 
In Summary: It's Not Rocket Science, but it's Not All That Easy Either 170

Product details

• Authors: Soren Kenner, Rashid, Imra Rashid, Imran Rashid, Imran Kenner Rashid
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 31.01.2019
• EAN: 9780857087935
• ISBN: 978-0-85708-793-5
• No. of pages: 224
• Subjects: Guides > Law, job, finance; Non-fiction book > Politics, society, business > Business administration, companies; Social sciences, law, business > Business > Management; Karriere, Ratgeber: Karriere und Erfolg, Social Media, Ratgeber Wirtschaft, Beruf / Karriere, Social Network, Soziales Netzwerk, KMU - Kleine und mittelständische Unternehmen, Business & management, Business & Management; Business Self-Help; Ratgeber Wirtschaft; Wirtschaft /Ratgeber; Wirtschaft u. Management, Wirtschaft u. Management, Business Self-Help, Wirtschaft /Ratgeber