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Excerpt from Agricultural Trade Highlights, Vol. 11: November 1993
The bright spot in fresh fruit sales is sweet cherries. Since 1992 when the limited market window for u.s. Cherry exports was dissolved, u.s. Cherry exports have soared to reach a record $77 million this year compared to $34 million in 1991.
Fresh vegetables are the current hot horticultural export with 1993 sales already at a record $87 million. U.s. Shipments could pass the $110 million level by year's end. The fresh vegetable export boom began with a market opportunity resulting from a series of typhoons in 1991 that devastated Japanese domestic vegetable production. The domestic prices lowered the entry barrier for u.s. Fresh vegetable exports by making them price competitive. Broccoli, cauli¿ower and asparagus are the leading vegetable exports, along with strong growth for onions, kohlrabi, and celery. Even fresh lettuce is being exported to Japan by ocean freight. The integral role of fresh vegetables, especially onions, in Japanese cuisine favors continued growth in demand for u.s. Fresh vegetables.
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