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An engaging, enlightening, insider's look at the secrets that veteran brand strategists use to build exponentially more powerful brands for their clients.
About the author
Tony Wessling is co-founder of Chromium, a San Francisco-based strategic brand+culture consultancy that works with leadership and marketing teams of regional, national, and international brands. He has spent over two decades in marketing and advertising, first as a freelance creative professional (photographer, designer, and copywriter) and then as an agency principal with The Wessling Group, a boutique advertising agency he founded in 1996 and ran until the launch of Chromium. His articles on brand and culture have appeared in
Brand Quarterly, as well as numerous trade publications, and he hosts
This is The Point, a quarterly YouTube program that examines brands in the media. An enthusiastic public speaker, Tony has delivered keynote addresses for organizations such as the Financial Communications Society of New York, UC Berkeley Sudartja Center for Entrepreneurship, Academy of Art University, and San Francisco State University School of Business, among others. Tony resides in San Francisco, CA.
Summary
An engaging, enlightening, insider’s look at the secrets that veteran brand strategists use to build exponentially more powerful brands for their clients.
Foreword
Tony and Peter plan to use their growing views of over 24,000 on their YouTube channel, “This is the Point,” to promote The Powers. Their podcasts include Chromium Coffee Chats, which are live recorded video webinars, weekly posts onto insurancejournal.tv, and their YouTube channel, where they currently post every few months. In order to promote The Powers, they are going to use online platforms such as podcasts, webinars, videos, and news releases. Tony and Peter wish to do convention speeches and other speaking engagements, social media discussions, feature articles (including interviews and placed articles), and guest blogs to market their book.
