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Informationen zum Autor Elena Raviola is Associate Professor at the School of Business, Economics and Law at University of Gothenburg, Sweden and works also at the Department of Organization at Copenhagen Business School, Denmark. Peter Zackariasson is an Associate Professor in Marketing at the School of Business, Economics and Law at University of Gothenburg, Sweden. Klappentext Arts and Business aims at bringing arts and business scholars together in a dialogue about a number of key topics that today form different understandings in the two disciplines. Arts and business are, many times, positioned as opposites. Where one is providing symbolic and aesthetic immersion, the other is creating goods for a market and markets for a good. They often deal and struggle with the same issues, framing it differently and finding different solutions. This book has the potential of offering both critical theoretical and empirical understanding of these subjects and guiding further exploration and research into this field. Although this dichotomy has a well-documented existence, it is reconstructed through the writing-out of business in art and vice versa.This edited volume distinguishes itself from other writings aimed at closing the gap between art and business, as it does not have a firm standpoint in one of these fields, but treating them as symmetrical and equal. The belief that by giving art and business an equal weight, the editors also create the opportunity to communicate to a wider audience and construct a path forward for art and business to coexist. Zusammenfassung Arts and Business aims at bringing arts and business scholars together in a dialogue about a number of key topics that today form different understandings in the two disciplines. Arts and business are, many times, positioned as opposites. Where one is providing symbolic and aesthetic immersion, the other is creating goods for a market and markets for a good. They often deal and struggle with the same issues, framing it differently and finding different solutions. This book has the potential of offering both critical theoretical and empirical understanding of these subjects and guiding further exploration and research into this field. Although this dichotomy has a well-documented existence, it is reconstructed through the writing-out of business in art and vice versa. This edited volume distinguishes itself from other writings aimed at closing the gap between art and business, as it does not have a firm standpoint in one of these fields, but treating them as symmetrical and equal. The belief that by giving art and business an equal weight, the editors also create the opportunity to communicate to a wider audience and construct a path forward for art and business to coexist. Inhaltsverzeichnis Section 1: The Arts and Business: Contemporary and Historical Dialogues 1. Aesthetics of Collective Action: F and ? in a Twisted Impromptu on Art and Research by Operational Aesthetics Pierre Guillet de Monthoux and Philippe Mairesse 2. The Art and Business of ‘Being Critical’ Daniel Ericsson and Magnus Eriksson 3. Media Art in the Context of Art, Science and the Market: A Historical Perspective Claudia Schnugg and Victoria Vesna Section 2: Organizing Collaboration 4. To The Manger! Collaboration in the Age of Access Kent Hansen and Anke Strauß 5. Embedding the Corporate Story through Performance Tracy Harwood and Sophy Smith 6. Understanding Sponsorship Relationships Janina Panizza and David Stewart Section 3: Performing and Agreeing on Values 7. A Short Dialogue on the Meaning of Performance Emilie Reinhold and Kahena Sanaâ 8. Evaluating Value: Stolen, Disappearing and Pseudonymous Art Chloe Preece and Aleksandra Bida 9. Community Arts: On t...
