Fr. 36.50

Thomas Gerace, Robert McKee, Robert Gerace Mckee, McKee Robert

Storynomics - Story Driven Marketing in the Post-Advertising World

English · Hardback

Shipping usually within 3 to 5 weeks

Description

Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success

Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success

Product details

Authors	Thomas Gerace, Robert McKee, Robert Gerace Mckee, McKee Robert
Publisher	Methuen Drama

Languages	English
Product format	Hardback
Released	31.05.2018

EAN	9780413778000
ISBN	978-0-413-77800-0
Subjects	Guides > Law, job, finance > Training, job, career Non-fiction book > Art, literature > Literature: general, reference works Social sciences, law, business > Business > Advertising, marketing Advertising, BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Motivational, REFERENCE / Writing Skills, Management: leadership & motivation, Writing & editing guides, Management: leadership and motivation, Writing and editing guides, Creative writing & creative writing guides, Creative writing and creative writing guides, LANGUAGE ARTS & DISCIPLINES / Writing / General

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