Consumer behaviour

This book is based on consumer behaviour. It contain stages of consumer behaviour. Different models of consumer behaviour and consumer decision making models. This books is based on theoritical framework of consumer behaviour. It contains 4 chapters. I.e. 1. Introduction of consumer behaviour 2. Theoretical framework of consumer behaviour 3. Influence of consumer behaviour and 4. Models of consumer behaviour.

About the author

Harsha Ramani lavora attualmente come docente presso il College affiliato all'Università di Saurashtra. Ha conseguito i diplomi M.Com., M.Phil. e ha superato l'esame GSET. Ha pubblicato 5 articoli di ricerca su riviste specializzate. Ha inoltre pubblicato 2 libri in pubblicazioni internazionali.

Product details

• Authors: Harsha Ramani
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2018
• EAN: 9786137425916
• ISBN: 9786137425916
• No. of pages: 80
• Subject: Guides > Law, job, finance > Miscellaneous