Nonprofit Marketing and Fundraising - A Research Overview

List of contents

1. Introduction; 2. Frameworks and foundations; 3. Fundraising in theory and practice; 4. Fundraising today and tomorrow; 5. Conclusion, reflections, and opportunities for future research.

About the author

Dr Roger Bennett is a Professor of Marketing at Kingston Business School. His main research interests lie in the fields of nonprofit marketing and advertising. Roger is the author of many books and numerous journal articles in the fields of business management and marketing.

Summary

Non-Profit Marketing and Fundraising provides a concise introduction to the latest research in the non-profit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research.

Product details

• Authors: Bennett, Roger Bennett
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 31.07.2018
• EAN: 9781138483378
• ISBN: 978-1-138-48337-8
• No. of pages: 118
• Series: State of the Art in Business Research; State of the Art in Business Research
• Subjects: Social sciences, law, business > Business > Management; Business & Economics / General, Economics, BUSINESS & ECONOMICS / Marketing / General, Sales & marketing management, Sales & marketing, Non-profitmaking organizations, Public ownership / nationalization, Sales and marketing management