Savvy - Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era

Gold Medal at Independent Publisher Book Awards.

Finalist at the International Book Awards.

Finalist at the American Bookfest Best Book Awards.

We face a crisis of trust because people feel there is no longer any truth. Singh and Luthra have written a highly-readable analysis of how it happened and how we might return truth to it's necessary prominence in a social media-infused society. An urgently needed book. 
¿ David Kirkpatrick, author of The Facebook Effect and founder of Techonomy Media

The new world of information is overwhelming, but it is not insurmountable. In Savvy, Shiv and Rohini offer hope - and important practical advice - for professionals trying to navigate amidst the chaos. This is a smart and useful book for anyone trying to gain a firmer footing in the Information Age.
¿Tom Nichols, author of The Death of Expertise and Professor of National Security Affairs at the US Naval War College

Fake news is nothing new. Technology has turbo-charged its spread leaving us inundated with misrepresentations, exaggerations, and outright lies. Finding the truth is like searching for a needle in a haystack. We are in a crisis of trust—no longer knowing who or what to believe.
In the post-trust era, so much is out of our control, and yet there are ways in which we can inoculate ourselves. Savvy is a book about the human glitches that cause us to fall for alternative facts and what we can do to override them. In Savvy, we meet the social scientists who questioned the behavior of Nazi war criminals, Ivy League football fans, John F. Kennedy and more to better understand why human beings often suspend critical judgement and readily fall for fakeness. We also meet current CEOs, politicians, media moguls and artificial intelligence engines to examine why we put our trust in people, organizations and information that is biased (or blatantly deceptive) while doubting credible sources. 
Through examples from today’s political and business headlines, Savvy guides you out of the post-trust era and includes science and analysis that makes you more informed and savvy in the business world and your personal life.

About the author

Shiv Singh is a strategic advisor to Fortune 500 companies and early-stage startups. Prior to that, he was a Senior Vice President at Visa Inc., where he was responsible for driving the go-to-market strategy for some of the company¿s most disruptive products and innovations. Earlier in his career, Shiv spent several years at PepsiCo leading digital marketing globally and before that was at Razorfish Inc. in Europe and North America. His work has been recognized by leading-edge industry and consumer publications such as Fortune Magazine , Adweek , and The Harvard Business Review . Shiv is also the author of the book, Social Media Marketing for Dummies and is a member of the Board of Directors at United Rentals Inc., a Fortune 500 company.
Rohini Luthra is a board-certified clinical psychologist in California and New York. She is the author of numerous scholarly articles in the areas of trauma and resilience. She has conducted research on the effects of stress on children and adults at The Mt. Sinai Hospital in New York. Rohini has also been invited to edit peer review journals on anxiety disorders. She completed her post-doctoral research at Mass General Hospital and the Boston Medical Center. The mother of two young boys, she is on the executive board of their school¿s Parents Teacher Association.

Summary

Gold Medal at Independent Publisher Book Awards.

Finalist at the International Book Awards.

Finalist at the American Bookfest Best Book Awards.

We face a crisis of trust because people feel there is no longer any truth. Singh and Luthra have written a highly-readable analysis of how it happened and how we might return truth to it's necessary prominence in a social media-infused society. An urgently needed book. 
– David Kirkpatrick, author of The Facebook Effect and founder of Techonomy Media

The new world of information is overwhelming, but it is not insurmountable. In Savvy, Shiv and Rohini offer hope - and important practical advice - for professionals trying to navigate amidst the chaos. This is a smart and useful book for anyone trying to gain a firmer footing in the Information Age.
–Tom Nichols, author of The Death of Expertise and Professor of National Security Affairs at the US Naval War College

Fake news is nothing new. Technology has turbo-charged its spread leaving us inundated with misrepresentations, exaggerations, and outright lies. Finding the truth is like searching for a needle in a haystack. We are in a crisis of trust—no longer knowing who or what to believe.
In the post-trust era, so much is out of our control, and yet there are ways in which we can inoculate ourselves. Savvy is a book about the human glitches that cause us to fall for alternative facts and what we can do to override them. In Savvy, we meet the social scientists who questioned the behavior of Nazi war criminals, Ivy League football fans, John F. Kennedy and more to better understand why human beings often suspend critical judgement and readily fall for fakeness. We also meet current CEOs, politicians, media moguls and artificial intelligence engines to examine why we put our trust in people, organizations and information that is biased (or blatantly deceptive) while doubting credible sources. 
Through examples from today’s political and business headlines, Savvy guides you out of the post-trust era and includes science and analysis that makes you more informed and savvy in the business world and your personal life.

Foreword

• National media publicity outreach (TV, radio and print) and 25+ podcast interviews planned



• National keynote speaking tour


Cheddar TV interview. Cheddar receives 100 million views on its platforms
Several interviews this week and next across advertising and general interest sites
3-4 op/eds running between this month and next. Mix of general and business publications
4 Speaking engagements to 200-500 plus audiences in the next 30 days
Forbes piecing covering SB & this topic got 16,000 page views yesterday alone
TV interview ten days ago got 18,000 views online in personal social media
Paid adverting efforts are yet to start running


• Promotion to internal teams at the authors connections at large brands (VISA, Pepsi, etc.)



• Op-Ed and guest articles planned for top tier business media (Business Insider, Inc, Fast Company)



• Online social advertising promotions via LinkedIn, Twitter, Facebook

Product details

• Authors: Rohini Luthra, Luthra Rohini, Shiv Singh, Singh Shiv
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Hardback
• Released: 20.02.2019
• EAN: 9781940858722
• ISBN: 978-1-940858-72-2
• No. of pages: 240
• Subject: Social sciences, law, business > Business > Advertising, marketing