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Excerpt from On the Measurement of Business Performance in Strategy Research: A Comparison of Approaches
The measurement approach denoted as (d) is similar to (b), with a focus on both financial and operational indicators, but the difference is that data are obtained from primary sources. The studies by Bourgeois (1980) and Gupta and Govindarajan which collected perceptual primary data on both financial and operational indicators of performance exemplify this approach. Woo and Willard's (1983) use of the pims data base to explicate the underlying dimensions of performance is another good illustration of this approach.
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