Risk Communication - A Handbook for Communicating Environmental, Safety, and Health Risks

Informationen zum Autor REGINA E. LUNDGREN is an independent consultant in risk communication, public involvement, and science and strategic communication. For more than 30 years, she has specialized in communicating environmental, safety, and health risks to lay audiences. You can learn more at her website at http://www.rlriskcom.com. ANDREA H. MCMAKIN is a communication specialist at the U.S. Department of Energy's Pacific Northwest National Laboratory in Richland, Washington. For more than 30 years, she has directed, taught, advised on, and carried out the communication of scientific, technical, and risk-related information. Klappentext THE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL, SAFETY, AND HEALTH RISKS, FULLY REVISED AND UPDATEDNow in its sixth edition, Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and guidelines for communicating risk information in the United States and other countries.The authors help readers understand the basic theories and practices of risk communication and explain how to plan an effective strategy and put it into action. The book also contains information on evaluating risk communication efforts and explores how to communicate risk during and after an emergency. Risk Communication brings together in one resource proven scientific research with practical, hands-on guidance from practitioners with over 30 years of experience in the field. This important guide:* Provides new examples of communication plans in government and industry, use of social media, dealing with "fake news," and new digital tools for stakeholder involvement and crisis communications* Contains a new chapter on partnerships which covers topics such as assigning roles and expectations, ending partnerships, and more* Presents real-world case studies with key lessons all risk communicators can apply.Written for engineers, scientists, professors and students, land use planners, public health practitioners, communication specialists, consultants, and regulators, the revised sixth edition of Risk Communication is the must-have guide for those who communicate risks. Zusammenfassung THE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL! SAFETY! AND HEALTH RISKS! FULLY REVISED AND UPDATEDNow in its sixth edition! Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care! consensus! and crisis communication. The sixth edition updates the text with fresh and illustrative examples! lessons learned! and recent research as well as provides advice and guidelines for communicating risk information in the United States and other countries.The authors help readers understand the basic theories and practices of risk communication and explain how to plan an effective strategy and put it into action. The book also contains information on evaluating risk communication efforts and explores how to communicate risk during and after an emergency. Risk Communication brings together in one resource proven scientific research with practical! hands-on guidance from practitioners with over 30 years of experience in the field. This important guide:* Provides new examples of communication plans in government and industry! use of social media! dealing with "fake news!" and new digital tools for stakeholder involvement and crisis communications* Contains a new chapter on partnerships which covers topics such as assigning roles and expectations! ending partnerships! and more* Presents real-world case studies with key lessons all risk communicators can apply...

List of contents

List of Figures XVII
 
List of Tables XIX
 
Preface XXI
 
About the Authors XXIII
 
1 INTRODUCTION 1
 
To Begin 2
 
The Risk Communication Process 6
 
Audiences, Situations, and Purposes 8
 
References 8
 
PART I UNDERSTANDING RISK COMMUNICATION
 
2 APPROACHES TO COMMUNICATING RISK 11
 
Cross-Cutting Risk Communication Approaches 12
 
Care Communication Approaches 20
 
Consensus Communication Approach 23
 
Crisis Communication Approaches 24
 
Summary 26
 
References 26
 
Additional Resources 28
 
3 LAWS THAT MANDATE RISK COMMUNICATION 29
 
Comprehensive Environmental Response, Compensation, and Liability Act 30
 
Emergency Planning and Community Right-to-Know Act 31
 
Executive Order 12898, Environmental Justice in Minority Populations and Low-Income Populations 34
 
Executive Order 13045, Reduce Environmental Health and Safety Risks to Children 34
 
Food and Drug Administration Regulations on Prescription Drug Communication 35
 
National Environmental Policy Act 35
 
Natural Resource Damage Assessment 36
 
Occupational Safety and Health Act 37
 
Resource Conservation and Recovery Act 39
 
Risk Management Plan Rule 39
 
Privacy Rule 39
 
Other Government Inducements 40
 
Summary 42
 
References 42
 
Additional Resources 43
 
4 CONSTRAINTS TO EFFECTIVE RISK COMMUNICATION 45
 
Constraints on the Communicator 45
 
Constraints from the Audience 55
 
Constraints for Both Communicator and Audience 63
 
Summary 65
 
References 65
 
Additional Resources 67
 
5 ETHICAL ISSUES 69
 
Social Ethics 70
 
Organizational Ethics 77
 
Personal Ethics 82
 
Summary 85
 
References 85
 
Additional Resources 86
 
6 PRINCIPLES OF RISK COMMUNICATION 89
 
Principles of Process 90
 
Principles of Presentation 95
 
Principles for Comparing Risks 100
 
Summary 104
 
References 104
 
Additional Resources 105
 
PART II PLANNING THE RISK COMMUNICATION EFFORT
 
7 DETERMINE PURPOSE AND OBJECTIVES 109
 
Factors That Influence Purpose and Objectives 110
 
Reference 114
 
Additional Resources 115
 
8 ANALYZE YOUR AUDIENCE 117
 
Begin with Purpose and Objectives 118
 
Choose a Level of Analysis 119
 
Determine Key Audience Characteristics 122
 
Determine How to Find Audience Analysis Information 125
 
Incorporate Audience Analysis Information into Risk Communication Efforts 129
 
References 132
 
Additional Resources 133
 
9 DEVELOP YOUR MESSAGE 135
 
Common Pitfalls 136
 
Information People Want 139
 
Mental Models 141
 
Message Mapping and Message Development Templates 144
 
Health Risk Communication 144
 
Crisis Communication 147
 
References 150
 
Additional Resource 151
 
10 DETERMINE THE APPROPRIATE METHODS 153
 
Information Materials 153
 
Visual Representation of Risk 155
 
Face-to-Face Communication 156
 
The News Media 158
 
Stakeholder Participation 160
 
Technology-Assisted Communication 162
 
Social Media 163
 
Partnerships 164
 
Additional Resources 166
 
11 SET A SCHEDULE 167
 
Legal Requirements 167
 
Organizational Requirements 168
 
The Scientific Process 169
 
On

Product details

• Authors: RE Lundgren, Regina Lundgren, Regina E Lundgren, Regina E. Lundgren, Regina E. Mcmakin Lundgren, Andrea H McMakin, Andrea H. McMakin, Andrea H. Lundgren Mcmakin
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 31.08.2018
• EAN: 9781119456117
• ISBN: 978-1-119-45611-7
• No. of pages: 544
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks; Social sciences, law, business > Business > Advertising, marketing; Chemie, Informatik, computer science, chemistry, Technische Dokumentation, Chemical and Environmental Health and Safety, Arbeitssicherheit u. Umweltschutz i. d. Chemie, Technical Communication, Communication & Media Studies, Kommunikation u. Medienforschung, Allg. Kommunikation u. Medienforschung