Politics, Propaganda, and Public Health - A Case Study in Health Communication and Public Trust

Informationen zum Autor Laura Crosswell is assistant professor of health communication at the University of Nevada, Reno. Klappentext This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck’s launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication. Zusammenfassung This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck’s launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication. Inhaltsverzeichnis Acknowledgements Preface CHAPTER ONE: The Doctor, the Baker, and the Medicine Maker CHAPTER TWO: An American System of Pharmaceutical Influence CHAPTER THREE: Deconstructing Merck's Awareness Campaign CHAPTER FOUR: Social Trust and Public Health CHAPTER FIVE: Consumer Perspectives CHAPTER SIX: Pharmaceutical Conglomerates and American Politics CHAPTER SEVEN: Global Implications of American Medicalization CHAPTER EIGHT: The Genderization of a Vaccination Conclusion References Appendix A: Commercial Transcripts for Pre-FDA Messages Appendix B: Moderator Guide for U.S. Focus Groups Appendix C: Additional Material/Questions for International Focus Groups Appendix D: Moderator Guide Foe Co-Ed Marketing Focus Groups Appendix E Demographic Survey for All Focus Groups Appendix F: Eye Tracking Materials Index About the Authors

Product details

• Authors: Laura Crosswell, Laura Porter Crosswell, Lance Porter, Porter Lance
• Publisher: Lexington Books
• Languages: English
• Product format: Hardback
• Released: 30.06.2018
• EAN: 9781498552998
• ISBN: 978-1-4985-5299-8
• No. of pages: 186
• Series: Lexington Studies in Health Communication; Lexington Studies in Health Co; Lexington Studies in Health Co; Lexington Studies in Health Communication; Bloomsbury Studies in Health Communication
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; LANGUAGE ARTS & DISCIPLINES / Communication Studies, HEALTH & FITNESS / Vaccinations, Communication Studies, Public health & preventive medicine, Public health and preventive medicine