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With a positive public opinion, the decision to vote becomes a necessity to the party that is fighting in the political arena. Public opinion itself is a method of persuasion with a wider communication system. imagery as a way to connect oneself with others, so that image in political activities can be performed through: 1. pure publicity, namely popularizing themselves through community activities with natural social settings. 2. Imagery is free ride publicity, namely publicity by using access or riding other parties to participate in popularizing themselves. 3. Imagery is the tie-in publicity that is utilizing the extraordinary events, such as tsunami events, earthquakes, floods and others. For example, the party portrays itself as a party that is very concerned with any disasters, so that the party is considered to have a social awareness. 4. It is paid publicity that is how to popularize themselves through the purchase of rubric or program, and others. All of these strategies have been done by Partai Amanat Nasional (PAN) Medan, North Sumatra, Indonesia in getting public mind.
About the author
Dr. Anang Anas Azhar, MA is a senior lecturer and a talented researcher which has been dedicated his time to build and create brilliant university students in State Islamic University of North Sumatra (UINSU), UMSU, and other universities in Indonesia. He has published many books and articles. Motto,' No Time For Sleeping! Only Praying & Working'
