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How To Write Bids That Win Business brings together over 30 years of know-how in creating and crafting successful bids for tendered contracts. This book is an invaluable guide for bid managers and bid writing teams. It shows you how to: - create a bid writing strategy that plays to your organisation's strengths - increase your success rate by focusing on bids you are more likely to win - avoid at the outset bidding for contracts you don't want to win - embed robust bid writing management systems that deliver results time after time - ensure you follow the three golden rules for bid writing success Based on extensive research, How To Write Bids That Win Business explains what bid evaluators are really looking for, by deconstructing the questions asked and explaining how to answer them to achieve top scores. Parts I to III guide you through the complete bid creation process, providing the tips, techniques and tactics for maximising your effectiveness at the shortlister interview. In Part IV the book examines the forces shaping the future of bid writing, and outlines the three key factors for success in the years to come. Co-authors Martyn Curley and Stephen Oldbury, co-founders of Bidwriting.com, have advised many UK business-to-business organisations across 35 commercial sectors. David Molian was for many years Director of Cranfield School of Management's renowned Business Growth Programme and has consulted for numerous companies on developing their brands and growing their businesses. He is a Criticaleye Thought Leader and remains a visiting Fellow at Cranfield. If you are looking to take your organisation's bidding performance to the next level, improving profitability and morale throughout the business, How To Write Bids That Win Business is the book you need.
About the author
David Molian is a commercial writer and educator, who has served on the faculties of Imperial College Business School and Cranfield School of Management. For many years he was Director of Cranfield's prestigious Business Growth Programme and post-retirement remains a Cranfield Visiting Fellow. He has personally founded or co-founded three businesses and has advised numerous business owners on growth strategies for their companies. He is the author/co-author of several books and award-winning case studies on such businesses as Hotel Chocolat, Cobra Beer and GoApe, and has contributed features and commentary to the Financial Times, the Daily Telegraph and Director Magazine. He contributes a monthly column to the website Fresh Business Thinking, is a Criticaleye Thought Leader and a co-founder of the Bidwriting Academy.
Summary
How To Write Bids That Win Business brings together over 30 years of know-how in creating and crafting successful bids for tendered contracts. If you are looking to take your organisation's bidding performance to the next level, improving profitability and morale throughout the business, How To Write Bids That Win Business is the book you need.
