Time-Aware Conversion Prediction for E-Commerce

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

Product details

• Authors: Wendi Ji, Xiaoling Wang, Xiaoling Wang & Aoying Zhou Wendi Ji, Aoying Zhou
• Publisher: World Scientific
• Languages: English
• Product format: Hardback
• Released: 31.03.2018
• EAN: 9789813224704
• ISBN: 978-981-3224-70-4
• No. of pages: 152
• Dimensions: 157 mm x 235 mm x 13 mm
• Weight: 381 g
• Series: East China Normal University S
• Subjects: Guides; Natural sciences, medicine, IT, technology > IT, data processing > IT; Social sciences, law, business > Business > Advertising, marketing