Handbook on Marketing Transnational Tourism Themes and Routes

Informationen zum Autor The World Tourism Organization (UNWTO)! a United Nations specialized agency! is the leading international organization with the decisive and central role in promoting the development of responsible! sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 158 countries! 6 territories! 2 permanent observers and over 500 Affiliate Members. Klappentext Transnational themed tourism and routes bring together a variety of attractions and services under one motivational theme fostering regional cooperation among destinations. It provides visitors a rich experience that cuts across borders! through the discovery of diverse regions with shared natural attractions! culture or heritage. This joint ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes offers NTAs! NTOs and DMOs a practical guide for the development and promotion of transnational tourism through specific frameworks and case studies.

Product details

• Authors: European Travel Commission (ETC), World Tourism Organization, World Tourism Organization (Unwto)
• Assisted by: World Tourism Organization (U (Editor), World Tourism Organization (Unwto) (Editor)
• Publisher: External catalogues_US
• Languages: English
• Product format: Paperback / Softback
• Released: 14.12.2017
• EAN: 9789284419159
• ISBN: 978-92-844-1915-9
• Dimensions: 212 mm x 295 mm x 10 mm
• Subjects: Social sciences, law, business > Business; BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism, Marketing und Vertrieb, Gastgewerbe, Freizeit- und Tourismusindustrie, Business / Economics / Finance, BUSINESS & ECONOMICS / International / Marketing, BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Marketing & Communications