Cambridge Igcse and O Level Business Studies Revised Coursebook

This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.

List of contents

Introduction; Section 1. Understanding business activity: 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Exam-style case study, Section 2. People in business: 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of employees; 9. Internal and external communication; Exam-style case study; Section 3. Marketing: 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Exam-style case study; Section 4. Operations management: 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Exam-style case study; Section 5. Financial information and decisions: 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Statement of financial position; 23. Analysis of accounts; Exam-style case study; Section 6. External influences on business activity: 24. Economic issues; 25. Environmental and ethical issues; 26. Business and the international economy; Exam-style case study; 27. Preparing for assessment; Glossary; Index; Acknowledgements.

Summary

This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.

Product details

• Authors: Mark Fisher, Mark Houghton Fisher, Medi Houghton, Houghton Medi, Veenu Jain, Jain Veenu
• Publisher: Cambridge University Press ELT
• Languages: English
• Age Recommendation: ages 14 to 17
• Product format: Paperback / Softback
• Released: 30.04.2018
• EAN: 9781108563987
• ISBN: 978-1-108-56398-7
• No. of pages: 372
• Series: Cambridge International IGCSE; Cambridge International IGCSE
• Subjects: Education and learning > Schoolbooks, general education schools; Humanities, art, music > Education > School education, didactics, methodology; JUVENILE NONFICTION / Business & Economics, Educational: Business studies & economics, Educational: Business studies and economics, For International GCSE (IGCSE), International Gcse (Igcse)