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List of contents
Contents: Introduction, Colin Gray and Salvatore Zappalà. Part I Impact of e-Commerce on Small Firms: Stage models of ICT adoption in small firms, Colin Gray; Social influence and diffusion of innovations in education, Carlo Tomasetto and Felice Carugati; Climate for innovation, attitudes to internet and ICT adoption in small firms, Salvatore Zappalà and Guido Sarchielli; Changing leadership cultures in e-commerce service industry, Mikko Ruohonen; e-business and small firms in London, Jane Tebbutt; The value of internet forums to small rural businesses, Robert Mochrie, Laura Galloway and David Deakins; e-business and the work organization in craft enterprises, Sabine Wendt, Tatjana Grek and Lothar Lissner. Part II Internet Marketing and Website Effectiveness: Internet marketing and the Portuguese marketplace, Rute Xavier and Francisco Costa Pereira; e-marketing adoption in organizations, Abdel Monim Shaltoni; World wide markets and the World Wide Web: problems and possibilities for small businesses, Heather Fulford; Website usability: cognitive versus activity theory approaches, Elvis Mazzoni. Part III Impact of e-Commerce on Consumers: Consumption on the net, Laura Sartori; Affective states, purchase intention and perceived risk in online shopping, Elfriede Penz and Erich M. Kirchler; Risk perception in online shopping, Marco G. Mariani and Salvatore Zappalà; The fun side of the internet, Daniele Scarpi; Risk Perception as a motivational barrier for online purchasing, Annamaria Silvana de Rosa, Elena Bocci and Sara Saurini; Conclusions: common themes and future perspectives, Salvatore Zappalà and Colin Gray; Index.
About the author
Salvatore Zappala
Summary
This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet.
