Principles of Islamic Marketing

List of contents

Contents: Preface; Part 1 Understanding Islamic Marketing: Islamic business ideals; The Islamic market (souq). Part 2 The Islamic Marketing Mix: The Islamic product (tayyibat); Islamic pricing practices; Islamic promotions and promoting to Muslims; Islamic logistics (halal logistics). Part 3 Issues in Islamic Marketing: Muslim consumer behaviour; Islamic branding: concepts and background; Islamic branding 2: brands as good deeds; Islamic hospitality; Index.

About the author

Baker Ahmad Alserhan

Summary

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book.

Product details

• Authors: ALSERHAN, Baker Ahmad Alserhan, Alserhan Baker Ahmad
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 31.12.2018
• EAN: 9780815398110
• ISBN: 978-0-8153-9811-0
• No. of pages: 220
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Market research, BUSINESS & ECONOMICS / Marketing / Research