Fr. 236.00

Principles of Islamic Marketing

English · Hardback

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Description

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List of contents

Contents: Preface; Part 1 Understanding Islamic Marketing: Islamic business ideals; The Islamic market (souq). Part 2 The Islamic Marketing Mix: The Islamic product (tayyibat); Islamic pricing practices; Islamic promotions and promoting to Muslims; Islamic logistics (halal logistics). Part 3 Issues in Islamic Marketing: Muslim consumer behaviour; Islamic branding: concepts and background; Islamic branding 2: brands as good deeds; Islamic hospitality; Index.

About the author

Baker Ahmad Alserhan

Summary

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book.

Product details

Authors ALSERHAN, Baker Ahmad Alserhan, Alserhan Baker Ahmad
Publisher Taylor & Francis Ltd.
 
Languages English
Product format Hardback
Released 31.12.2018
 
EAN 9780815398110
ISBN 978-0-8153-9811-0
No. of pages 220
Subjects Social sciences, law, business > Business > Advertising, marketing

Market research, BUSINESS & ECONOMICS / Marketing / Research

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