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Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors.
Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.
List of contents
Chapter - 01: Introduction to event sponsorship, fundraising, partnerships and relationship development; Chapter - 02: Event sponsorship at the centre of the integrated marketing communications mix; Chapter - 03: Delivering event sponsorship campaigns; Chapter - 04: Identifying and securing sponsors and funding opportunities; Chapter - 05: Prospecting for grant funding and sponsorship: case studies from Scottish cycling events; Chapter - 06: Preparing and delivering a sponsorship pitch; Chapter - 07: Managing relationships with sponsors and funding bodies; Chapter - 08: Legal issues in event sponsorship and fundraising; Chapter - 09: Evaluating sponsorship and grant-making relationships; Chapter - 10: Where next for event sponsorship and fundraising?; Chapter - 11: Practical templates to kick-start your event sponsorship and fundraising; Chapter - 12: Afterword - building your career in sponsorship and fundraising
About the author
Tom Lunt is senior lecturer in the Creative Industries at London Metropolitan University. Prior to joining the University in 2006, he spent nine years working in fundraising events; first at the Royal Star & Garter Home for disabled servicemen and women and then at Christian Aid where he was Events and Community Fundraising Manager.Eva Nicotra is the Senior Lecturer in Creative Industries at London Metropolitan University, where she delivers modules on subjects including event planning, events marketing and sponsorship, and live music events promotion. She is an accomplished events and music industry professional with experience ranging from venue management to event planning and events marketing. Prior to joining London Metropolitan University, Eva ran her won events management company which organised, promoted and managed live events, charity fundraisers, concerts and festivals.
Summary
Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.
Foreword
Online resources: Comprehensive set of downloadable teaching aids
