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Whether advertising clothes or technology, dance is staple of advertising today. Consuming Dance offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S. culture.
List of contents
- Acknowledgements
- About the Companion Web Site
- Introduction: Dance and Advertising
- Chapter 1. Dance-in-Advertising, Affect, and Contagious Movement
- Chapter 2. Commercials as Discursive Assemblages
- Chapter 3. Correspondence and Difference: Creating Rapport through Intertextuality
- Chapter 4. Consumer Culture and Appropriation: Advertising, Dance, and Social Identity
- Chapter 5. Subjectivity and Performative Consumption
- Conclusion: Material Bodies and Advertising
- Bibliography
- Index
About the author
Colleen T. Dunagan is Professor of Dance at California State University, Long Beach.
Summary
Whether advertising clothes or technology, dance is staple of advertising today. Consuming Dance offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S. culture.
Additional text
Dunagan (California State Univ., Long Beach) offers smart, engaging analyses of deployments of dance in television advertising. She demonstrates how dance matters in contexts of commodities, marketplace, and the social lives of American consumption across three generations. Working with several theoretical models, Dunagan argues effectively that dance in advertising arrives as a part of American popular culture and as an active participant in disciplinary discourses....Summing up: Highly recommended.
