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Zusatztext This is the closest you'll get to a 'how to' book on creative advertising. Informationen zum Autor The Epica Awards were founded in 1987 and now represent an assessment of the world's most innovative creative work. Judged by journalists who are experts in their field, Epica's aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios develop their reputations beyond their national borders. Klappentext Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. Vorwort Epica Book 31 is a lasting record of the 2017 Epica Awards, showcasing outstanding creativity in all the main communications disciplines, from TV, press and radio, to mobile, interactive, film craft and integrated campaigns. Zusammenfassung Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners.Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. Inhaltsverzeichnis IntroductionForeword2017 WinnersThe JuryAwards CeremonyAnnual ReportFood & DrinkConsumer ServicesHousehold Products and ServicesPublic InterestHealth and BeautyAutomotiveMedia and EntertainmentBusiness to Business and CorporateRadioDirect MarketingMedia UsageBranded ContentPR and PromotionsCraft and ImageryDesignInteractiveIntegrated...
List of contents
Introduction
Foreword
2017 Winners
The Jury
Awards Ceremony
Annual Report
Food & Drink
Consumer Services
Household Products and Services
Public Interest
Health and Beauty
Automotive
Media and Entertainment
Business to Business and Corporate
Radio
Direct Marketing
Media Usage
Branded Content
PR and Promotions
Craft and Imagery
Design
Interactive
Integrated
Report
The value of publications like this is enormous. The Epica Book helps us remember what was great and why it was great. Josef Miguel Sokoloff, President of the Lowe Global Creative Council Chief Creative Officer, UK.
